Description of target audience

Description of target audience

Age: 

15-35 years old, we chose this because within the film there will be some strong language and violence. This would be inappropriate for children under the age of 15 and although people over the age of 35 are able to watch we chose this age as we feel it is mostly to watch and enjoy this type of film.

Gender:

We feel that both males and females will enjoy this film, males may relate and enjoy it as the main character is male however the male character is also the antagonist and the male audience may not like their gender being represented in this way. Women may enjoy it as the protagonist is a female and they could sympathize more with the character of the wife as they would understand how hard her position must be.

Social demographic:

C2, D, E. This is because our target audience is younger people so therefore most will either be unemployed and in education or have part time jobs and perhaps not be earning as much as older people.

Occupation:

To link with the social demographic target audience I would say jobs such as shop workers, manual workers such as builders etc.

Hobbies and interests:

Perhaps people with in interest in thriller movies, psychology or crime. Also people that like to be gripped by a film as our film is in some ways a mystery and they would have to watch until the end to find our what happened.

Personality:

I would say someone quite curious as they would be gripped by the mystery and watch on to find out what happened and also someone sympathetic as they may feel sorry for the wife and want to watch on to make sure she makes it out of the cellar.

Uses and gratifications:

The audience will escape from their every day life and get involved with the characters lives and they will also be entertained and gripped at the plot of the film.